Jannelle Orilla

Summary

What I do, and what I can show for it.

I am a web and digital marketing specialist working across website strategy, WordPress, UI/UX, SEO, content and digital operations. My background is in marketing and entrepreneurship, which is why I start with how a business actually works before touching its website.

Selected production websites are live and available to explore. One is for a U.S.-based wellness business supported remotely, where the homepage rebuild took mobile PageSpeed Performance from 60 to 92 and Accessibility from 89 to 100. Another is a nine-page commercial site with an automated test suite and build-blocking content guardrails. A third belongs to a business I rebranded and run.

Core capabilities

Four areas, one system.

Selected professional work

Where the work has been done.

Gen Spa — Florida, USA · Remote

Web, SEO and content

• Rebuilt ten pages of a live WordPress and Elementor site, working page by page against a documented change log.
• Reconstructed a video library whose embeds had largely stopped playing, and gave it its own indexable page.
• Restructured treatment and pricing content so a visitor could answer “what does this cost?” without contacting the business.
• Carried out on-page SEO, metadata and internal linking work, and set up global header and footer architecture through Elementor Theme Builder.
• Measured the result: mobile PageSpeed Performance 60 → 92 and Accessibility 89 → 100, largest contentful paint 6.2s → 2.4s. Homepage, mobile, Google PageSpeed Insights, after-measurement dated 29 July 2026.

iBlast Photobooth — Dipolog City, Philippines

Founder — brand, website and digital operations

• Rebranded Street Booth into iBlast Photobooth and have run it since — defining the packages and setting the pricing structure.
• Built and run the customer journey end to end — inquiry, availability, booking, client assets, layout approval, event delivery and file handover.
• Designed a personalised print layout for every event covered, from the client’s own invitation or theme.
• Produced the campaign creative, promotional graphics, captions and short-form video published to the brand’s social channels.
• Own the website: a framework-free static site deployed on Netlify, with a partner-registration flow that writes submissions through to a Google Sheet.

Lemon Refresh — Philippines

Commercial website project · Strategy, UI/UX and front-end

• Directed strategy, information architecture and UI/UX for a nine-page commercial website for a five-stall beverage brand.
• Designed the menu experience so all 13 drinks, 3 ranges and both sizes are readable with every price visible, removing the need to message the business for a price.
• Built location pages carrying building- and floor-level detail, because two stalls share a building on different floors.
• Implemented the SEO layer — structured data, sitemap, robots and per-page metadata — and a franchise pathway that publishes the real operating footprint instead of a projection.
• Directed and shipped the Astro front-end implementation, with 143 automated tests, build-blocking content guardrails, link validation and Netlify deployment.

Selected projects

Selected live sites, each with a written case study.

Individual pieces — layouts, graphics, social content and site sections — are collected by discipline in the work library.

Education

Education

BSBA — Marketing Management

DMC College Foundation · Dipolog City, Philippines

The marketing and business grounding is why I look at a customer journey before a layout, and why the case studies argue commercially rather than visually.

Tools & technology

Grouped by how deep the experience actually goes.

No proficiency percentages, no star ratings and no “expert” labels — the grouping is the honest version of that information.

Hands-on, used regularly

Project experience

Working knowledge